PRIVACY POLICY

Privacy Policy


Last Updated: December 8, 2025


Hines Homes, LLC (“Hines Homes,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you:

  • Visit or use our website, www.hines-homes.com (the “Site”);
  • Submit forms or otherwise provide information to us online or offline; or
  • Communicate with us via phone, email, or SMS/text messaging.

By using our Site or communicating with us in any of these ways, you agree to the practices described in this Privacy Policy.


1. Information We Collect


We may collect the following types of information, depending on how you interact with us:


1.1 Contact and Relationship Information

  • Name
  • Phone number
  • Email address
  • Postal address
  • Project-related information (such as community or floor plan of interest, budget range, timeline, or other homebuilding preferences)
  • Any other information you choose to provide when you contact us, schedule an appointment, or request information.


1.2 SMS/Text Messaging Information

When you opt in to receive SMS/text messages from us, we may collect:

  • Your mobile phone number
  • Your consent to receive SMS/text messages
  • Basic contact details (for example, name or email)
  • Content of messages you send to us


1.3 Usage Data & Log Files

Like many websites, we may collect certain technical information automatically when you visit the Site, including:

  • Internet Protocol (IP) address
  • Browser type
  • Internet Service Provider (ISP)
  • Date and time of your visit
  • Referring and exit pages
  • Pages you view and links you click
  • The number of “clicks” and general usage patterns

This information is generally used in aggregated form and is not, by itself, used to identify you personally.


1.4 Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Help us understand how visitors use our Site
  • Provide a more customized browsing experience

You can control cookies through your browser settings. If you disable cookies, some features of the Site may not function as intended.


2. How We Collect Information

We collect information in several ways:

  • Directly from you when you fill out forms on our Site, communicate with us by phone, email, or SMS, or interact with us in person.
  • Automatically through your use of the Site (for example, via cookies, log files, and similar technologies).
  • From third parties, such as service providers that help us operate our Site, manage leads, or schedule appointments (for example, CRM or communications tools).


3. How We Use Your Information

We use the information we collect for purposes such as:

  • Providing and delivering our homebuilding and related services
  • Responding to your inquiries and requests
  • Scheduling, confirming, and updating appointments or consultations
  • Sending you SMS/text messages and email communications where you have opted in or where otherwise permitted by law
  • Sending service, project, or warranty updates
  • Operating, maintaining, and improving our Site and services
  • Protecting the security and integrity of our systems, and preventing fraud or misuse
  • Complying with applicable laws, regulations, and legal processes

We may also use de-identified or aggregated information for analytical, marketing, or operational purposes where it does not identify you personally.


4. SMS / Mobile Messaging Privacy

We respect your privacy when it comes to SMS/text messaging.


4.1 Consent to Receive Text Messages

By providing your mobile phone number and opting in, you consent to receive SMS/text messages from Hines Homes. These may include, for example:

  • Appointment reminders and confirmations
  • Service and project updates
  • Responses to your inquiries
  • Estimate or proposal-related communications

Consent is not a condition of purchase. Message and data rates may apply.


4.2 Program Description & Frequency

By subscribing to Hines Homes text notifications, you agree that we may send you:

  • Appointment reminders
  • Service and project updates
  • Estimate and project-related information

Message frequency varies based on your interaction with us (for example, how often you request updates or services).


4.3 Opt-Out (STOP) and Help (HELP)

You can opt out of receiving SMS/text messages at any time by replying STOP to any text we send. After you send STOP, you may receive a final message confirming your opt-out, and then you will no longer receive SMS/text messages from us for that specific program or number.

If you need assistance with our SMS/text program, you may reply HELP to any text. You can also contact us using the information provided in the Contact Us section below.


4.4 SMS Data Privacy & Sharing

We treat your mobile information and SMS consent with particular care. In addition to our general data-sharing practices described below, we specifically state:

  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
  • All categories of data sharing described in this Policy exclude text messaging originator opt-in data and consent; this information is not shared with any third parties.
  • We do not sell or transfer your SMS opt-in or consent to any other company for any purpose.

These statements are designed to align with carrier and CTIA guidelines for SMS privacy and 10DLC registration requirements.


4.5 Carrier Disclaimers

Carriers are not liable for delayed or undelivered messages. Message and data rates may apply depending on your mobile plan.


5. Email Communications

You may be offered the option to subscribe to our email list or newsletter by providing your name and email address. We use a secure opt-in system and may send you information related to our Site, blog, services, and promotions.

You can unsubscribe at any time by clicking the “Unsubscribe” link included in each email or by contacting us directly.


6. Information Sharing and Disclosure

We may share your information in limited circumstances, including:

  • Service providers and partners that help us operate our business (for example, website hosting, CRM, communications tools, analytics, and other professional services)
  • Business transfers, such as a merger, acquisition, reorganization, or sale of assets
  • Legal and compliance purposes, such as when we believe disclosure is required by law, regulation, legal process, or to protect our rights, property, or safety or that of others

However, consistent with both your instructions and carrier requirements:

  • We do not sell or share customer information with third parties or affiliates for their own marketing or promotional purposes.
  • All data-sharing described in this Policy excludes mobile numbers, SMS/text messaging originator opt-in data, and related consent information; such mobile opt-in and consent data is never shared with third parties.


7. Data Security

We implement reasonable technical, administrative, and organizational measures designed to protect your personal information from unauthorized access, loss, misuse, or disclosure.

However, no method of transmission over the internet or via mobile networks, and no system of storage, can be guaranteed to be 100% secure. You use the Site and communicate with us at your own risk.


8. Your Choices

You have several choices regarding how we use your information:

  • SMS/Text Messages: Reply STOP to stop receiving text messages; reply HELP for help.
  • Emails: Use the “Unsubscribe” link in our emails or contact us to opt out.
  • Cookies: Adjust your browser settings to refuse or delete cookies. Certain features of the Site may not function properly if cookies are disabled.

Depending on applicable law, you may also have additional rights (such as access, correction, or deletion of your personal data). To exercise any such rights, please contact us using the information in the Contact Us section.


9. Website Disclaimer

The information and materials on our Site are provided for general informational purposes only and may be subject to change, error, or omission without notice. All construction-related decisions are made exclusively by Hines Homes and/or its affiliates, and the content on the Site should not be interpreted as a binding offer, guarantee, or warranty regarding any particular home, community, feature, or price.

We do not guarantee the accuracy or completeness of third-party information, including school or school zone data or other local information referenced on the Site. Your sole remedy for dissatisfaction with the Site or its content is to discontinue accessing and using the Site.


10. Equal Employment Opportunity

Hines Homes is an equal opportunity employer. We do not unlawfully discriminate against any applicant or employee on the basis of race, color, religion or creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other status protected by applicable federal, state, or local laws, regulations, or ordinances.


11. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time. When we make changes, we will revise the “Last Updated” date at the top of this page. We may also provide additional notice (such as by posting a prominent notice on the Site) if required by law or if the changes are material.

Your continued use of the Site or continued communication with us after any changes become effective indicates your acceptance of the revised Policy.


12. Contact Us

If you have any questions about this Privacy Policy, our SMS program, or our privacy practices, please contact us at:


Hines Homes, LLC
401 Commerce Drive
Maumelle, AR 72113

Phone: (501) 802-8453
Email: info@hineshomes.com

You may also text HELP to our text-enabled number for assistance with SMS/text messaging.